Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The comprehensive report, compiled by Optimove Insights, offers an in-depth examination of the wagering and communication preferences of the average European bettor.
Betting Behavior and Preferences
The findings reveal that more than half of the bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Interestingly, 29% of bettors bet on several games per week. Additionally, a substantial 76% of respondents reported betting at least once a month.
Among the various types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. In terms of specific events, 57% of bets are placed on Champions League and European tournaments, while 54% are on national league season games. Furthermore, 48% of bets are placed on national tournaments or friendlies, and 46% are on national cup games.
Euro 2024 Betting Trends
Optimism runs high among bettors regarding Euro 2024, with an impressive 84% planning to place bets on the tournament, regardless of whether their national team is participating. Live betting during games is also highly popular, with 83% of bettors engaging in this form of wagering.
The report highlights player performance as the key factor influencing a bet, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Despite the enthusiasm for betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This highlights an important challenge for sportsbook operators: the necessity to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report serve as valuable guidance for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. The detailed insights provide a clear roadmap for engaging customers more effectively.
An executive from Optimove noted, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value." This sentiment underscores the importance of strategic communication and personalized marketing efforts.
Optimove believes that Euro 2024 presents a significant opportunity for operators to build deeper relationships with both current and new players. One representative stated, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In summary, the insights from Optimove's latest report highlight key trends and preferences in the betting industry, particularly in relation to Euro 2024. By tailoring marketing strategies to these findings, sportsbook operators can enhance their customer engagement and retention efforts, ultimately driving better business outcomes.