Every NFL season brings a fresh set of opportunities, and the 2023 season is no exception. As fans gear up for another exhilarating year, the spotlight is on several emerging talents poised to make significant impacts on their respective teams. Among these rising stars are Rachaad White of the Tampa Bay Buccaneers and Drake London, both of whom have shown remarkable potential.
Rachaad White, who displayed flashes of brilliance as a rookie with 179 touches, now steps into a more prominent role for the Buccaneers. Last year, his teammate Leonard Fournette led the backfield with 269 total opportunities. However, the Buccaneers made a decisive move by parting ways with Fournette and opting not to bolster their running back roster significantly. This bold decision underscores the team's confidence in White, who was second in the NFL with 336 touches last season, trailing only Christian McCaffrey’s 339.
Drake London, another player making waves, has quickly become a focal point for his offense. Through his first two seasons, London commanded an impressive 25.9% target share, positioning him as WR17. Despite his strong target share, his fantasy points per game ranked him at WR47 during that span. Looking ahead to 2024, London is set to benefit from veteran quarterback Kirk Cousins' experience and precision, potentially boosting his performance and fantasy value dramatically.
On the tight end front, Kyle Pitts continues to generate buzz. Pitts achieved a significant milestone by surpassing the 1,000-yard receiving mark as a rookie, a feat that sets high expectations for his career trajectory. However, injuries have plagued Pitts, including a critical MCL and PCL repair in late 2022. Despite these setbacks, he received 58 targets in 2022 and increased to 90 in 2023. How he rebounds from his injuries will be pivotal for both his performance and the team's success.
The off-season also brought significant player movements and acquisitions. The Raiders, looking to fortify their backfield, signed Alexander Mattison. This move comes as part of a broader strategy to enhance their ground game and offer more options in the rushing attack. Meanwhile, the Lions made a bold draft-day move by trading up to select Jameson Williams 12th overall. Williams, who unfortunately missed most of his rookie season and additional time in his sophomore season due to suspension, ranks WR5 in fantasy points per touch since entering the league in 2022. His return to the field is highly anticipated, and his potential impact could be transformative for the Lions’ offense.
In another significant transaction, the Texans acquired Joe Mixon, who had the fourth-most touches in the NFL last season with 309. Mixon’s departure creates a void in Cincinnati's backfield, now expected to be filled by Zack Moss and Chase Brown. Moss has proven his capability as a lead back, evidenced by multiple games exceeding 20 fantasy points when given the primary role in 2023. On the other hand, Chase Brown, who had only 58 touches last year, will aim to capitalize on the increased opportunities.
The Detroit Lions' approach to their roster has also been a topic of discussion. Jeff Risdon provides insightful commentary on the team's strategy regarding wide receivers: “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.” This statement highlights the Lions' confidence in their current lineup, including Jameson Williams, and their decision to maintain their focus on internal development rather than seeking external additions.
As the 2023 NFL season unfolds, fans and analysts alike will keep a watchful eye on these players and teams. The maneuvers made during the off-season, paired with the anticipated performances of emerging stars, set the stage for an exciting and unpredictable year of football. Whether it’s White’s ascension in Tampa Bay, London’s growth in his role, or the potential resurgence of Pitts, the narrative of the 2023 season is rich with intrigue and promise.