Atlanta Hawks Return to Peachtree TV
In a nostalgic nod to their broadcast history, the Atlanta Hawks are set to make a grand return to Peachtree TV after an absence that spanned nearly three decades. Starting January 12, 2024, Peachtree TV will become the new home for Friday night Hawks basketball for the remainder of the 2023-24 NBA season, with the exception of the game on March 8th.
Instead, the channel has scheduled to air the matchup against the New Orleans team on March 10, offering fans a chance to tune in for what promises to be an electrifying game. This marks a significant shift in the broadcasting landscape for the Hawks, who were previously televised by WPCH from 1972 to 1994 and by WANF from 1986 to 1993.
The first two games under this new partnership will enjoy a simulcast, being aired live on both Peachtree TV and WANF, ensuring a broad coverage for fans eager to witness the Hawks' performance.
Broadening Accessibility
Accessibility is at the forefront of this initiative, as live Hawks games will now be available not only on Peachtree TV but also across major cable and satellite services, as well as various Gray TV stations throughout Georgia and Alabama. This move significantly expands the reach of the Hawks' broadcasts, allowing fans across a wider region to partake in the excitement of live basketball.
The games will feature the seasoned Bally Sports Southeast production team, bringing familiar voices to the commentary. Fans can look forward to insights from Dominique Wilkins and Bob Rathbun, with Tabitha Turner reporting from the sidelines. Additionally, Baillie Burmaster, Sports Director from WANF, will contribute to the broadcasts, adding depth and expertise to the viewing experience.
With a schedule that includes high-stakes matchups against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers, the Hawks' Friday night slate is poised to deliver thrilling basketball action.
Peachtree TV is no stranger to basketball, having broadcasted games for the College Park Skyhawks since 2019. This new venture with the Hawks reaffirms the channel's commitment to bringing local sports to a broader audience.
Recent Struggles on the Court
Despite the excitement surrounding the Hawks' return to Peachtree TV, the team has faced recent challenges on the court. In a disappointing turn of events, the Hawks squandered a significant lead in a game against the Sacramento Kings, primarily due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic struggled to maintain their momentum, contributing a mere two and three points respectively after halftime.
The statistical downturn was evident, with the team's field goal percentage plummeting to 28.9 percent, accompanied by a three-point success rate of just 21.7 percent during the latter half of the game. These figures underscore the need for a strategic reassessment as the Hawks look to regain their competitive edge.
Leadership Commentary
Reflecting on the partnership with Peachtree TV, Andrew Saltzman, an executive with the Hawks, expressed his enthusiasm about the deal. "It provides fans a new, complimentary way to view the games," said Saltzman, acknowledging the added value this arrangement brings to Hawks supporters. He extended his gratitude towards Peachtree TV and Gray TV for facilitating this opportunity, which he believes will greatly benefit the Hawks' local fan base.
Erik Schrader, another key figure in the agreement, highlighted the significance of the Hawks returning to broadcast television. "Bringing the Hawks back to broadcast television provides accessibility to all fans," Schrader remarked, pointing out the potential for engaging new audiences while catering to long-time supporters.
On the coaching front, Quin Snyder emphasized the necessity for "better execution and a collective approach" moving forward. The sentiment was echoed by player Clint Capela, who spoke candidly about the team's frustration and the urgent need for a tactical shift to overcome recent hurdles.
As the Hawks prepare for their upcoming televised games, the organization and its fans are hopeful that the team can channel the energy and enthusiasm stemming from their renewed presence on Peachtree TV into victories on the court. With a mix of veteran leadership and emerging talent, the Atlanta Hawks are looking to write a new chapter in their storied history—one that rekindles past glories and forges new paths to success.